We’ve rolled out a new set of communication updates built to help you connect with attendees in a more intentional, automated, and scalable way, without adding more to your plate.

Because let’s be honest, your to-do list doesn’t need a sequel.

What’s new:

• Personalize emails and texts with dynamic name fields
• Automatically tag registrants based on behavior
• Send automated text messages after registration
• Trigger post-event emails and surveys based on attendance

These updates give you more control over how and when you communicate, so you can reach the right people at the right time, drive more engagement, and uncover new opportunities for follow-up and revenue, all without added manual work.

Let’s take a closer look at what’s possible with these new updates!

1. Brand New Personalization available for Text & Email

If you’ve been using email drip campaigns or text messaging, this update is especially exciting. You can now dynamically insert a recipient’s first name, last name, or full name into both your texts and emails, making every message feel more personal and direct.

With a simple click of Add Variable, you can insert name fields and set fallback text so every message reads naturally, avoiding awkward blanks or obvious placeholders. Variables populate automatically at send time, giving you true personalization without extra work.

It’s a small touch that drives stronger engagement, and because messages feel more relevant and personal, it also helps significantly reduce opt-outs.

Add name variables to your next text message or email campaign and turn everyday messages into one-to-one conversations.

2. Automatically Assign Tags to Your Contacts

With RegFox Auto Tagging, you no longer have to manually organize and update your contact lists. Tags are now applied automatically the moment someone meets the criteria you define. Whether it's repeat attendees or high spenders, the system handles it in real time.

Tags are event-triggered and apply moving forward, ensuring your segmentation stays clean, accurate, and dynamic as registrant activity evolves.

The result is a scalable audience organization without repetitive admin work, giving you always up-to-date segments that power smarter campaigns and better targeting.

Set your rules, turn on Auto Tagging, and let your lists update themselves automatically.

3. Automatically Send Texts After Registration

You can now automatically send a text message triggered by a completed registration, either immediately or with a delay, depending on how you want to time your communication.

This flexibility is a major win for both you and your attendees. There’s no better way to build excitement than reaching someone right after they’ve purchased. A simple “Thanks for your registration, we can’t wait to see you” goes a long way.

From there, you can schedule timely follow-ups like pre-event upgrades, add-ons, or reminders in the days leading up to the event. And because text messages boast exceptionally high open rates (with most read within minutes), your communication is seen quickly and reliably.

Post-purchase texts create a powerful retention touchpoint, reinforcing key details, setting expectations, and opening the door for follow-ups, repeat visits, and targeted offers. Timely, intentional communication builds trust and keeps your event or attraction top of mind.

Turn on post-purchase text messaging to boost visibility and drive stronger repeat engagement.

4. Automatically Send Post-Event Emails and Surveys

You can now automatically send personalized emails after a registration is scanned and checked in.

That means your communication can align directly with each registrant’s experience. For example, you can send a post-event survey only to those who checked in (not no-shows), follow up with a thank-you message after attendance, or tailor outreach based on registration type, like sending exclusive workshop or session attendees a different follow-up than others.

You can also share recap content, send future event invites, or feedback requests while the experience is still fresh, keeping your event top of mind and the conversation going.

All of this is triggered by a scanned check-in and timed exactly how you want, whether immediately or with a delay.

Turn on post-scan Dynamic Emails today and turn every attended visit into a perfectly timed follow-up.

Thanks for taking the time to read all that's new today! If you’re ready to tighten up your communication, increase engagement, and let automation handle more of the heavy lifting, these features are ready for you right now.

And if you’d like help setting any of this up, our team will walk you through it, help you think through strategy, and make sure you’re using these tools in a way that actually drives results for your events.

We’re here to help you get the most out of RegFox!

– Eric Knopf and the RegFox Team