Whether you’re promoting an environmental clean-up effort or raising money for an orphanage, the charities and non-profits at your event deserve recognition. Getting funding, though, takes more than just a logo on the back of a T-shirt.
If you want to make the most of your efforts, you have to be strategic. As you work with the non-profits attending your event, use these four tips to bolster their recognition and success.
1. Build Awareness
On its own, an ice cream cone from the camp snack shack can feel like a mere guilty pleasure. If 50% of the cone cash goes to a hurricane relief fund, however, that same cone can feel like a sweet act of generosity. A registrant might even feel compelled to buy double-scoop cones for the whole family.
If dollars—in merchandise, event registrations, or otherwise—are going toward a charity, make sure people know.
Place signage around your event indicating the charitable support the event is providing. Include the nonprofit initiative in your event program or on large screens around your event.
2. Decrease Fundraising Friction
Too much friction will sabotage your promotion efforts. If your registrants don’t have clear ways to give, have to jump through hoops, or donations can only be made via check or cash, they’re far less likely to give.
When you have people who are eager and willing to donate, make it as easy as possible for them to do so.
Add an “optional donation” feature below the registration selection on your registration page. This is a great way to generate funds and build awareness of the charity before the event kicks off.
Furthermore, if you need help with online giving, check out our partner product GivingFuel to help accelerate your fundraising.
3. Raise Money with Merchandise
From socks to succulents, charities will often sell products to raise money and awareness for their cause. If the non-profits and charities at your event come equipped with goods, ensure they have vendor space to sell.
4. Show Your Progress Online
Progress updates of any kind can boost motivation. If you’ve raised $10,000 for an orphanage, celebrate on Instagram. If you only need $5,000 more to reach your goal, don’t hesitate to rally your followers! You can keep them up to date on the progress using our thermometer widget.
Updating your social media channels will keep everyone in the loop and unite them behind the same cause.
RegFox and our donation software GivingFuel have worked with thousands of non-profits over the years, and we are here to help you.
Got questions? Reach out to our support team. We are here to help you!
— The RegFox Team