Event sales don’t always go as planned. You may find yourself a week out from your event worried it may be a flop due to lacking sales. But did you know that it’s not too late to boost your sales?

Recently we had a client specifically design their sales tactics around last minute sales. Two weeks out from their event an email was sent to paid attendees. It informed them of a referral program occurring the last two weeks of their online sales. The success they had was remarkable.

80% of their sales occurred in the last two weeks.

Let me say it again, 80% of their sales occurred in the last two weeks of their almost 10,000 ticket event! If they can do it, so can you. Here are 5 ways you can boost your sales last minute.

Referral Program

Referral programs are a fantastic way to get paid attendees pumped to get their friends to join the event. No one wants to go to an event alone. Whether your referral program refunds the paid attendee a small percentage per referral or the new attendees get in on the discounted price, you’ll find your attendees excited to invite their friends to your event. (Check out our Ambassador Program with our RedPodium product.)

The good ole’ coupon code! It’s a classic and never out of style. A week out and scrambling to get sales, market a last minute discount coupon code. Surprise your attendees who have been forgetting to sign up with reason purchase their tickets now! Feel free to even promote that your pricing will return to normal for onsite sales to further incentivize this week of sales.


Everyone loves a good BoGo! Not only does this incentivise people to commit and buy tickets to the event. But it gets them to buy an additional ticket and get another body through the door that otherwise may not have made it to your event.

Discount Merchandise

Offer a discount on your merchandise! This can increase ticket sales to your event but it can also get you additional merchandise sales through that would not have happened if the discount wasn’t offered.

Your sales are not over until your attendees are sitting in traffic leaving your event. So don’t give up on your event sales no matter how close you are to doors opening.

Have you tried any last minute sales tactics? What has worked for you? Send us a note on Twitter or Facebook.