Bending Spoons Acquires Eventbrite: What Event Organizers Need to Know

This isn’t a small or subtle move. It’s a complete change of ownership that will redefine the platform in the months and years ahead.

Here’s what we know about the deal:

Bending Spoons, an Italian tech company known for buying and overhauling established software brands, is purchasing Eventbrite for approximately $500 million in cash. That’s $4.50 per share, a whopping 70% drop from Eventbrite’s IPO valuation of $1.76 billion back in 2018. Once finalized, Eventbrite will no longer be publicly traded; it will become another asset in Bending Spoons’ expanding software portfolio.

As of December 2, 2025, the companies have signed a definitive agreement. While shareholder approval and regulatory clearance are still pending, the direction is undeniable: Eventbrite is entering a period of major transformation under new leadership.

Naturally, event organizers are left wondering how this will affect their events, budgets, tools they rely on. Let’s unpack what this means.

What Does This Mean for Event Organizers Who Use Eventbrite?

Acquisitions always bring changes, but with a company like Bending Spoons, known for sweeping restructuring, the impact can be swift and significant. Here’s what organizers should prepare for.

1. Potential Price Increases

Despite already sitting on the higher end of the pricing spectrum, Eventbrite has a history of raising their fees. They’ve had 11 increases since 2007 and an acquisition will likely amplify the pattern.

Bending Spoons has a long track record of restructuring products for monetization, and pricing is often among the first areas to shift in an acquisition. Simply put, it’s reasonable to expect costs to rise, not fall.

2. Risk of Feature Changes or Retirements

A change in ownership nearly always leads to a new product roadmap. Features you’ve relied on to run your event, especially older or less-promoted ones, may be revised or removed altogether. If your event depends on specific Eventbrite tools or workflows, prepare for potential disruptions or required transitions.

3. Shifts in Data Practices

When a company is acquired, data policies will naturally shift in line with the new owner's philosophy. To be clear, this doesn’t mean Eventbrite will suddenly start selling user data, but the broader tech industry has seen plenty of examples where acquisitions led to expanded data usage for monetization. Keep a close eye on any updates to Eventbrite’s privacy policy as the acquisition unfolds.

4. Support May Become Less Reliable

Lastly, large-scale acquisitions often come with internal restructuring, team changes, and staff reductions. Bending Spoons has a documented pattern of heavy reorganization across the companies it acquires. Eventbrite’s customer support has already been an area of concern for many organizers, and transitions of this magnitude rarely improve response times or service quality. If your event depends on timely, reliable support, this is a meaningful risk.

Who Is Bending Spoons, and What Have They Done in the Past?

So who exactly is taking over Eventbrite? This part matters for event organizers. Bending Spoons is a major player in consumer software, not in enterprise-level event technology. Their business model centers on acquiring well-known but plateauing digital products and aggressively “optimizing” them for revenue growth. This usually includes substantial product redesigns, revised pricing tiers, and significant operational restructuring.

Examples From Their Past Acquisitions

Take Evernote, the once-beloved productivity platform with millions of power users. After acquiring it, Bending Spoons laid off large portions of the U.S. staff, limited access to existing features, and raised subscription prices. Users have been vocal about their frustrations ever since.

Evernote is far from an isolated case. Companies such as Meetup, Mosaic Group, and WeTransfer have all experienced considerable restructuring, often including layoffs, and new monetization strategies following Bending Spoons’ involvement.

None of this is unethical or unusual in the tech world; it’s simply the strategy Bending Spoons is known for. But for event organizers who rely on Eventbrite for mission-critical operations, these past examples serve as a clear warning: major changes are coming.

Why Choose RegFox Then?

The uncertainty surrounding Eventbrite’s acquisition stands in stark contrast to what RegFox provides. Here’s why organizers choose RegFox:

✨ Transparent pricing designed for organizers - With three available price tiers, RegFox keeps pricing transparent and predictable. There are no hidden fees or forced revenue-share models, and you maintain full control over your event finances.

✨ Your data is yours. - RegFox’s data policy is straightforward: we do not sell data, share it with advertisers, or use your attendees for marketing. Your audience belongs exclusively to you.

✨ Reliable, U.S.-based support - While many platforms are outsourcing or automating support, RegFox continues to invest in real humans who understand events and respond quickly. Our team is thoughtful, knowledgeable, and ready to help when you need it.

✨ A stable, founder-led company with long-term focus - RegFox is privately owned, values-driven, and financially independent. Our roadmap is guided by our main goal of empowering event organizers to thrive.

Ready for a Platform That Puts You First?

While the industry watches Eventbrite enter a period of uncertainty, RegFox remains steady, trustworthy, and built for the future of events. Thousands of organizers rely on RegFox every year for powerful tools, unmatched flexibility, and a registration experience they can count on.

Ready to see what RegFox can do for you? You can get started today—or reach out to our support team with any questions.

We’re here to help you host your best event yet!

— The RegFox Team