March 6, 2019
Imagine a beautiful wine vineyard on a Napa Valley hillside. At some point, someone looked upon an unkempt hill and first had to imagine the vineyard: the type of grapes to be grown, the perfect placement of the vine orchards, the irrigation system. Then when the ideas were solidified came the actual laboring to make that vision a reality.
There is a fundamental correlation between the goals you set on social media and the daily work you invest in your social media accounts to reach those goals.
In our previous post we went over how to kickstart your social media accounts, but now it is time to dive a bit deeper into some effective action steps you can take to reach your social media goals!Three example Goals and Respective Action Steps:If your social media goal is: focused on growing your followers and brand awareness
With this goal there are three fundamental elements you will want to focus on:
Think of this original content as storytelling for your brand. You are trying to create a narrative for the journey your brand is on and inviting others along for the ride.
If your social media goal is: creating a new social sales funnel and lead generationI will first start off by saying that social sales do work. I have personally seen it first hand generate an entirely new sales funnel to drive revenue. If this is your long term goal, your social media strategy will want to focus on:
Remember there is nothing wrong with trying many different avenues in the early stages. Empirical data based on the different elements that were experimented with will only give you more concrete evidence showing the best methods to get the most ROI.
If your social media goal is: boosting website & blog related trafficThis is the most straightforward of the three examples.
There are other dynamics you can utilize to help develop a robust social media strategy. Here are some specific ideas of what you can incorporate if you're ready for the next level, advanced social strategy implementations. You can snag this free download here!
Let us know how you're doing with reaching your Social Media goals in the comment's below. We'd love to hear from you.