In the final days before your event, it might be tempting to take your foot off the gas pedal, sit back, and cruise. After all, you’ve already run the early bird promotions and sold a bunch of regular registrations, so you can’t possibly make a dent in revenue during the last few days, right? Wrong!
Until you are physically driving home from the event, resist hitting cruise control. There are still revenue-generating opportunities, and you don’t want to miss them.
Here are three tips that will help you spike sales at the last minute.
1. Run a Discount for VIP Upgrades
If your VIP registrations are slow to sell, offer a discount for the VIP level. The deal will attract both general admission registrants, who are eager to enhance their experience, as well as the registration purchase procrastinators who want the VIP status and perks.
At the end of the day, you’ll have more registration sales, and they’ll leave feeling like royalty.
2. Decrease the Price… Unexpectedly
Earlier, we shared the benefit of price increases. It turns out that the price drop also has its place.
The key word here is “surprise.” If registrants know a price drop is coming, they will, predictably, hold out purchasing.
Instead, delight your customers with a surprise drop and make it a time-limited deal. Consider a 4 hour flash sale that lets your audience snag an unbelievable deal that occurs in a limited time.
3. Keep the Doors Open
Inevitably, at every event, there will be some day-of hopefuls. Perhaps a friend convinced them to join, or maybe they woke up with a sudden desire to help the community and volunteer at the annual invasive species weed-a-athon.
Whatever their reasoning, don’t close the doors on these folks! It’s not over until it’s over.
As long as you still have registrations, there are still ways to increase your sales. Don’t give up. You got this!
Here to help you host your most successful event ever!
—The RegFox Team