Trickling questions are like death by a thousand paper-cuts. They suck the time right out of your day. You can probably think of at least ten ways you’d rather spend your time than re-answering the same frequently asked questions over and over and over again. If you improve your FAQ page it can result in your information actually being consumed. Read on to find a bonus sample FAQ page for you to download and use.
But first, here are some quick tips to create a better Event FAQ page:
Make the FAQ page convenient
If it is something you wish for your registrants to see and reference, absolutely do not bury it under a “Contact Us” tab or at the bottom of your site. Make it visible and easy to find.
Provide many points of contact with your FAQ content
Don’t just host it on your website. Provide it in confirmation emails, on your Facebook page, maybe even links to it at the bottom of email correspondence.
Disseminate it in micro bites
FAQ pages can notoriously grow lengthy. Knowing this and the fact that the average person’s attention span is less than that of a goldfish, I would recommend sharing the information in segments so it is actually consumed. Send an email just about the Event Start, one just about Packet Pickup, one just about Transportation, and so on. This also helps you to have many touch points with your registrants and help ensure they are well informed.
Provide visuals or videos of your FAQs
Videos and graphics are much more consumable than long pages of text. Pick your most important “need to know” items and turn them into videos or graphics. There are tons of free apps you can use for either.
Here are some sample questions and formatting you are welcome to reference and use on your own FAQ page.
*Feel free to use the link below to download this as well.
What is the date of the event?
What is the start time of the event?
When do gates/doors open?
What is the address and location details of the event entrance?
Where should I park?
What identification or information do I need to bring?
How should I plan on getting to the event? Can I park there? Can I get dropped off? Should I take public transportation or shuttle from my hotel?
What can I take in with me? What are banned items?
Can I sign up on-site?
Refunds & Cancellations
Can I get a refund?
Can I transfer my ticket/registration?
What if I can’t attend?
Are there recommended hotels nearby?
What are some good restaurants in the area?
Any recommended local activities?
What does money go towards?
In and out policy
If any of these questions sound painfully familiar, please feel welcome to download our sample FAQ page and include any of the questions on your FAQ page in an effort to more quickly provide answers to your registrants’ questions and to gain back hours of your week.
FAQ Pages & Their Importance For SEO
User Experience (UX)
A well-structured FAQ page with relevant and informative content allows visitors to find quick answers to their queries, so they spend more time on your site, reducing bounce rates.
Long-Tail Keyword Targeting
By addressing specific user questions, you incorporate long-tail keywords. As your page ranks for these low competition queries, it can attract more targeted organic traffic and improve your site's visibility.
Featured Snippets and Rich Results
Structured FAQ content, marked up with schema markup, increases the chances of your content being featured as a rich snippet in search results. Featured snippets provide quick answers to user queries, boosting your site's visibility and authority.
An SEO-friendly FAQ page offers opportunities for internal linking. By linking to other relevant pages on your site, you help search engines discover and index important content more efficiently.
Engaging FAQ content can attract backlinks from other websites looking for valuable information. Quality backlinks improve your site's authority and search engine ranking.
Did you find this helpful? Click here to download a template and fill it in for yourself.