At RegFox, we’ve worked with tens of thousands of events, and one thing is clear: the events that consistently grow don’t leave success to chance. They’re using proven systems that reliably increase attendance, engagement, and revenue.

If your 2026 plan is already dialed in, feel free to disregard this email. But if you’re still gathering ideas, whether digitally or on a few trusty sticky notes, these strategies will help bring everything into focus.

Short on time? Here are the seven essentials smart organizers rely on to streamline their funnel and elevate their event results.

1. Winback Emails – Recover lost registrations by automatically reminding interested attendees to complete their purchase.
2. Email Drip Campaigns – Nurture and convert potential attendees with timely, relevant email sequences that keep your event top of mind.
3. Attendee Messaging – Keep attendees informed and engaged with targeted texts and real-time updates before, during, and after your event.
4. Contact Imports – Organize your audience effortlessly and send smarter, more personalized communication without manual sorting.
5. Contact Tags & Advanced Segmentation – streamline your contact lists and reveal key audience insights, making every message more relevant and impactful.
6. Engage Attendee App – Elevate the attendee experience with instant access to updates, schedules, and connection tools right on your attendees' phones.
7. Affiliate & Tracking Links – Expand your reach by empowering partners and speakers to promote your event with trackable, performance-driven links.

Let’s dive into the details.

1. Winback Emails

Even with a well-designed registration page, cart abandonment still happens. Many people intend to purchase, but get distracted and then click away to another website. Winback emails stop this major revenue leak by automatically sending a friendly reminder to come back and complete their purchase, 20 minutes after they’ve initiated and stalled out at checkout.

You can even set up multiple winback emails with varied delays to engage potential attendees over a few days or weeks.

Learn more about how to recover missed opportunities with Winback Emails.

2. Email Drip Campaigns

Not everyone registers after the first invite. Drip Campaigns help you nurture leads with a sequence of personalized emails that build anticipation and drive conversion. These emails could be reminders about early-bird pricing, previews of special guests, or last-chance alerts about event changes. Once someone registers, they’re automatically removed from the list to keep communication relevant.

Adopt the powerful marketing practice of drip campaigns right in your account with just a few clicks.

3. Attendee Messaging

From pre-event reminders to real-time updates, utilize RegFox text messaging to establish a comprehensive communication cycle. From parking details to schedule changes and thank-you notes, you can send targeted messages before, during, and after your event.

Additionally, dynamic texts allow you to personalize messages by automatically triggering messages based on attendee actions. For example, you might set up a trigger to deliver onsite instructions after an entry scan.  

Explore how to communicate with attendees through every event stage with mass texts and dynamic texts.

4. Contact Imports

Your audience lives in a dozen different places, CRMs, spreadsheets, sponsor lists, past attendee exports, partner databases, and more. Contact Imports brings everything into one centralized home inside RegFox. No matter where your data lives now, HubSpot, Salesforce, QuickBooks, or a simple CSV, you can pull it in with just a few clicks.

Once imported, all your contacts are ready for winbacks, drip campaigns, message blasts, or any other communication workflow you use. Less juggling, less scatter, and way more clarity.

Explore Contact Imports to start organizing your audience smarter and eliminate manual cleanup.

5. Contact Tags & Advanced Segmentation

After your contacts are in, Tags and our newest filtering tools help you take relationships to the next level. You can organize people by custom tags like “sponsors,” “VIPs,” “youth attendees,” or “local audience,” and now you can go even deeper with advanced filtering:

• Filter by Total Spend to instantly spot high-value attendees
• Filter by Repeat Customer to distinguish loyal supporters from first-timers
• Use flexible filters like more than, less than, or custom ranges for precise segmentation

This gives you powerful visibility into your audience and makes it easy to send more targeted, meaningful communication, especially to your most valuable segments.

Start unlocking deeper insights with Tags and advanced filters.

6. Attendee App

With better communication comes a better attendee experience. The RegFox Engage Attendee App gives you a direct line to attendees before, during, and after your event. Send real-time updates, announcements, and push notifications. You can highlight sessions, share maps or schedules, and give people an opportunity to improve relationships right from their phones.

See how the Engage Attendee App enhances connection at every stage.

7. Affiliate & Tracking Link

With RegFox Affiliate Links, you can extend your event’s reach by equipping speakers, sponsors, vendors, and partners with their own unique tracking URLs. When they share their link with their audiences, you instantly tap into new networks you may not reach on your own. Every registration from their link is tracked automatically, giving you clear insight into which partners are amplifying your message the most.

For example, a keynote speaker’s post or a sponsor’s email blast can bring in entirely new segments of attendees. It’s one of the easiest ways to broaden your visibility and boost registrations with minimal effort.

See how easy it is to set up affiliate links and start expanding your reach today.

These seven strategies are the foundation of higher attendance, better engagement, and stronger revenue in 2026. Even if you put just a few of them to use, you’ll see momentum build across every stage of your event.

If you need guidance or want help getting started, reach out!. We’re here to partner with you for your most successful year yet.

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