As an event organizer, you want your event to be financially profitable, and experientially delightful. Offering a few additional perks right before checkout can help you accomplish both goals.
These four tips below will enhance the experience of your registrants and increase your bottom line revenue.
The best part? It happens before they even click “Submit.” Ready to make it rain?
1. Offer Add-ons at Checkout
Right before your registrant is about to make the leap and purchase registrations, their enthusiasm is elevated.
If it’s a fall themed family retreat, people are already imagining themselves frolicking through orchards and guzzling cider. Why not offer them a hoodie and a beanie to complement the sweater weather extravaganza?
The purchase will stoke their fire and add to your total revenue.
2. Offer Multiple Registration Levels
For some registrants, general admission just won't cut it; they want access to exclusive perks and elite status. These registrants are happy to pay the more expensive registration price to get access. If you only offer one registration level, you miss out on this entire people group—which is often larger than you think!
Add some dimension to your event with the VIP registration level options. This might look like a backstage meet and greet with the keynote speakers or unlimited drinks at a celebrity chef convention.
There are tons of ways to make your registrants feel elite while simultaneously increasing your revenue.
3: Offer Event Upgrades
Consider your event experience and then come up with an enhanced experience you can offer as an upgrade.
If your event has priority seating, consider an upgrade that lets your registrants sit in the front. Or maybe it is preferred parking spot, backstage pass for a meet and greet, or a snack pack for the little ones.
Think of what could make the event experience special or unique and offer it as an upgrade for your registration buyers.
4. Add a Donation Field—But Keep it Optional
You would be surprised by how many people want to help and just need an avenue to express their generosity.
Adding an optional donation field on your registration page is a simple but powerful way to add revenue. The donations can go toward a sponsor, a partner organization, or your own organization.
Whether you’ve heard of these revenue boosting tips before or this was new insight, now is the time to take these suggestions to your registration page and watch the money roll in!
Here to help you host your most successful event ever!